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Two years later, Rosero has the OnlyFans operation more or less routinized. “What I’m proposing here is ‘e-pimping.’” “OnlyFans is a true opportunity for not just sexy girls, but also guys as well,” he wrote. In November 2020, he posted on Instagram recruiting people to work for him managing OnlyFans pages. He began reaching out to models and creating pages on their behalf.
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It’s pretty intuitive: Instagram doesn’t allow full nudity, but provocative photos posted there can drive sales on other platforms that do. “No business really benefits from growing on Instagram as directly as someone working in the sex industry,” he told me. Rosero noticed a strong correlation between her social reach and her profits on OnlyFans. He started working on OnlyFans near the beginning of the pandemic, after Think Expansion was hired by an OnlyFans creator looking to grow her social media following. “Haha, something like that - I’m a digital entrepreneur.” Evil at all costs!” he said in 2019 in an interview with a local news site.
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He’s a born hustler whose personal hero is Jordan Belfort his speech is peppered with a mix of marketing jargon (“lowering the action threshold”) and impressions of film and cartoon characters, sometimes in the same sentence. They helped generate leads and build social media accounts for any company that came calling: yacht merchants, medical billers, insurance companies, lawyers, influencers, even multilevel-marketing firms. He started Think Expansion in 2017, employing a mix of friends and salespeople he found on forums. Born in Florida to parents from Colombia, he served in the military, worked as a stripper and imported ponchos from South America. He likes working from his downtown apartment building’s 27th-floor pool deck, looking out over the blue-gray expanse of Biscayne Bay. He pregames his daily gym session with a smoothie made from egg whites and whey protein, then spends his day bouncing between OnlyFans and WhatsApp, where he manages his employees. Rosero, 27, is an exemplary member of this burgeoning class. It’s a place where young marketing types have embraced a vision of what the internet is actually for that is at odds with Silicon Valley’s: less a utopian escape from reality than an infinite expansion of its strip malls. Spend enough time on social media, and you’ll encounter young people engaged in all sorts of schemes: running drop-shipping companies, minting NFTs, pumping crypto, selling real estate in the metaverse. All of them said essentially the same thing: I know you’d make a lot of money with me I want to work with you. Wearing a snug short-sleeve hoodie, he scrolled through numerous Instagram messages he’d sent to women that day. That afternoon, Rosero was looking to expand his roster. They market them on social media they write all of their daily posts they even handle direct messaging sales, impersonating the women in conversations with their subscribers in order to sell erotic videos. Think Expansion manages OnlyFans pages on behalf of more than 30 women, and as a full-service agency, Rosero and his employees handle every aspect of running the accounts. Rosero has called his line of work “e-pimping,” and it’s a pretty apt name. He was spending his day as he often does: trying to grow his business, Think Expansion, which is a marketing agency - sort of. On a warm January afternoon in Miami, Jayson Rosero sat by the pool and stared at his phone.
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